The Whitefish Bay Business Improvement District

Whitefish Bay is a contemporary community with a unique and friendly shopping and entertainment district with shops that provide great customer service with genuine, specialized personal care. Our exclusive retailers and distinctive establishments offer an array of special products and services that are unavailable in conventional shopping experiences.  

The Whitefish Bay Business Improvement District (BID) is committed to our community, to our clients, and to the vitality of Silver Spring Drive through our mission to bring superior shopping, dining, entertainment and business services to Whitefish Bay. This is accomplished through a collaborative effort among local businesses with the Village as well as the Civic Foundation. Together, we focus on marketing, public relations, special events, and business retention, attraction, and recruitment.

Contact us:

Karen Baker Mathu, Executive Director
316 East Silver Spring Drive, Suite 230
Whitefish Bay, Wisconsin 53217
(414) 964-1400


Photo credits: Boutique Photographer Linda Gumieny