Friday, November 28, 2014 ~ 5 - 8 p.m.


The Holiday Stroll is a cherished tradition which kicks off the holiday season in Whitefish Bay on the Friday following Thanksgiving. Hosted by the Whitefish Bay Business Improvement District, the Holiday Stroll is an event for the whole community and a way for the merchants to thank everyone for their support throughout the year. A family-friendly affair with a relaxed atmosphere, the Holiday Stroll is a perfect start to the season with music, refreshments and more as you revisit refined shopping with your friends and loved ones during a stroll along Silver Spring Drive this holiday season!

Parade & Entertainment

The seasonal celebration featured our cherished parade, complete with Santa and his reindeer, and scenes from The Nutcracker performed live in store windows! A tree lighting ceremony followed the parade along with plenty of free entertainment, including pony and train rides, bounce houses, and a visit with Santa at BMO Harris Bank!


Shopping Specials
Discover shopping specials and conveniently cross things off your holiday list over incredible treats throughout the day and into the evening as shops extend their hours. Some shops are even extending their specials over the weekend in honor of Small Business Saturday.  Check back soon... we've been adding specials regularly.

For those of you already planning your holiday shopping, we already have some great deals posted below!

  • Elements Massage - Member Appreciation Night & Holiday Open House:  Join us for free chair massage, festive food, drinks and holiday cheer 5-8 pm Friday. Members buy two 55 minute massage gift cards for $99.  Others FREE $20 gift card with each $100 gift card purchased.  Sale good Nov. 28 - Dec 1, 2014.