Escape the cold with a sizzling evening of specials and sweet treats along Silver Spring Drive in Whitefish Bay the Thursday before Valentine's Day.
Shops stay open late inviting visitors to stroll the street and become familiar with all we have to offer. Enjoy complimentary refreshments, sweets, and live entertainment and get in on exclusive sales, sneak previews, demonstrations, trunk shows, drawings, giveaways, and more!
Last year's event had our numerous salons and spas, boutiques and shops showing off a range of spectacular services and unique wares. Shoppers were warmed up by the courteous service and generous welcomes of our gracious business owners. Guests sipped champagne, sampled fine chocolate, discovered new shops, and met business owners. Features of the evening included complimentary chair massages, behind the scenes tours, sneak previews, demonstrations, and very special sales. View the video below and catch a glimpse of the splendor of the evening.
The event has been made possible through a partnership with the Wisconsin Breast Cancer Coalition (WBCC), a non-profit member of our shopping district. An alliance of individuals and organizations committed to halting the alarming incidence of breast cancer in Wisconsin, WBCC is bringing Wisconsin voices together to Stand Up and Speak Outabout breast cancer through education, collaboration and legislation. Additional details about WBCC and their work can be found on their website.
Stay tuned for details and make plans to join in the fun on Thursday, February 13 to see how our shops can warm up even the coldest winter night!