Wine & Chocolate

The Shops of Whitefish Bay hosted an Evening of Wine and Chocolate in February

Shoppers escaped the cold with a sizzling evening of specials and sweet treats along Silver Spring Drive in Whitefish Bay the Thursday before Valentine's Day.

Shops stayed open late inviting visitors to stroll the street and become familiar with all we have to offer. Guests enjoyed complimentary refreshments, sweets, and live entertainment and got in on exclusive sales, sneak previews, demonstrations, trunk shows, drawings, giveaways, and more!

NEW THIS YEAR: Shoppers filled out their own WISH LIST of items they love from the shops of Whitefish Bay. The winner received $100 in gift cards towards items on their list.

Here is a review of some of the offerings:

  • 9 Round - enter to win one month FREE membership.
  • Bay Restaurant - submit your completed wish list here. And stay for live music at 8:30pm.
  • Breadsmith - Enjoy sweet samples while guessing the number of chocolate chips in our jar.  The closest without going over will win free bread a month for a year!
  • Bruegger's Bagels - happy 31st birthday to Brueggers' on February 6!! open until 7 pm.
  • City Market - open evenings with a great wine selection.
  • Dunkin' Donuts - spin the wheel and try one of our hot chocolate flavor combinations
  • Elements Therapeutic Massage - Come and enjoy complimentary chair massage, beverages, and chocolate by Indulgence Chocolatiers. $20 Off Gift Cards (Discount off regularly priced gift cards. Cannot be combined with any other offer. Offer valid 2/6/14 only.)
  • Erik's Bike and Board - have you visited us yet? We are open evenings. Stop by and introduce yourself.
  • Fox Bay Cinema Grill - Now showing Her, Frozen, 12 Years a Slave and Dallas Buyers Club.
  • Gallery 505 - enjoy beautiful paintings to warm up your home this winter.
  • Grace and Shelly's Cupcakes - individual miniature cupcakes available for $1 each. Flavors will include Dark Chocolate, Triple Chocolate, and Raspberry Romance.
  • Great Frame-up of Whitefish Bay - view the work of our talented framers.
  • Hounds Around Town - Show your pets how much you love them on Valentine's Day. Special doggy treat for the first 20 guests.
  • Indulge Studios - see our expanded space and enjoy our great February special: free Dermalogica gift with purchase of a $50 gift card.
  • Just Kidding Kids Cuts - stop by for some chocolate and enter to win a FREE kids' haircut.
  • Massage Envy Spa Whitefish Bay - Ask about our introductory 1 hour massage session or our
    introductory 1 hour healthy skin facial session.
  • Minoan Intimate Apparel - visit for a champagne and chocolate reception from 6-8pm and receive 10% off all bras as you shop for something special in honor of Valentine's Day.
  • New Options Salon and Boutique - See our great boutique selections from Vito's recent trip to New York. You'll look great for Valentine's Day! Also - free gift card for 10% of any gift card purchase of $100 or more and 20% off all Moroccan Oil Body Care Items.
  • Orange Shoe Personal Fitness - View and/or try out one of our two classes going on that night at 5:30pm and 7:00pm and enter to win a free month of group training membership!! Also, the Wisconsin Breast Cancer Coalition (our event partner) will be on hand to share information about their important work related to breast cancer.
  • Park View Pilates - visit our beautiful studio on the 2nd floor of the Berkeley Building.
  • Placesetters - come in out of the cold and see what we have in store for Valentine's Day.
  • Realty Executives - stop in to meet members of North Shore Junior Women's Club and learn about heart health, including the health benefits of dark chocolate and red wine.
  • Red Cap Luggage and Gifts - stop in for a festive stop during your evening and find new ways to pack and be prepared for your future travels.
  • Roman Candle Pizza - special pricing on wine by the glass
  • Sendik's - purchase a chocolate heart for $1 - proceeds go to ABCD. Also see our great wine selection, available every day!
  • Stone Creek Coffee - stop by for hot chocolate.
  • Susan Fredman at Home - will have wine, chocolate and sweet deals - choose your chocolate and your discount at checkout! Thursday and all through February - shop like a designer with SFAH!
  • Three Wishes - See our beautiful selection of gifts and cards and add items to your wish list! Complimentary champagne and chocolate. Also, purchase Bay Ball raffle tickets here; raffle prizes include a stay at Lake Geneva resort, a tandem bike, and a kayak!
  • Winkie's - view the beautiful St. Monica quilt in our window (raffle tickets available inside), check out our old fashioned candy counter, and look for items for your favorite valentine.

                    and so much more!!

View the video below of last year's evening of wine and chocolate and catch a glimpse of the splendor of the evening.


Next year we may move this event to a SATURDAY in February leading up to Valentine's Day. Stay tuned.

The event has been made possible through a partnership with the Wisconsin Breast Cancer Coalition (WBCC). An alliance of individuals and organizations committed to halting the alarming incidence of breast cancer in Wisconsin, WBCC is bringing Wisconsin voices together to Stand Up and Speak Outabout breast cancer through education, collaboration and legislation. Additional details about WBCC and their work can be found on their website.