Shop Whitefish Bay

Celebrate summer with great deals, great food, great fun!!  This year's sidewalk sale is going to be bigger and better than ever! Shop the best deals of the year on Silver Spring Drive with fabulous sales on unique, distinctive items from your favorite Whitefish Bay retailers. Hours vary by store.

NEW THIS YEAR: food trucks, live music and a kid zone! Bring the whole family for two days full of fun!

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Live Music 
Main stage coordinated by Danielle Hanson

Friday, July 17         
5:00 p.m. 5 Card Studs

Saturday, July 18
11:00 a.m. Accompany of Kids
12:30 p.m. Derek Sallman
  2:00 p.m. The Middle Ground
  5:00 p.m. Danny Miller Band

Kid Zone 
Saturday 11 a.m. - 3 p.m.
Sponsored by Orange Shoe, Roman Candle Pizza and Mathnasium
  • Adventure Rock climbing wall
  • Bounce house sponsored by Roman Candle Pizza
  • Electric bike demos by Erik's
  • Face painting
  • Ukulele zone
  • Musical instrument "petting zoo" by Brass Bell
  • Pizza dough tossing demo by Roman Candle Pizza at noon and 2 p.m.
  • and more!

Whitefish Bay Farmers Market  Saturday 8 a.m. - noon
      • Fresh, locally sourced produce, meat, baked goods, honey, snacks, body care products, flowers and more!
      • Storytime at 9:15 a.m.
      • Live music at 10 a.m.

Food Trucks
      • Falafel Guys
      • Marco Pollo
      • Meat on the Street (Friday only)
      • Yellow Bellies
      • Sushi Go!
      • Simmer MKE  (Friday only)

Great Deals and Special Offerings
So many great offers.... will be posting them in the next couple days... stay tuned!
  • Elements Massage - Massage gift card blow-out: Wellness Program Members BOGO Free & non-members BOGO 1/2 off.  No limit. Discount off regular prices. Visit Sue at our tent for your chance to win a prize.
  • Fringe Home Furnishings - Extra 30% off toss pillows.
  • Grace & Shelly's Cupcakes - Build Your Own Cupcake - Kids (or adults if they're feeling playful) will be able to choose their favorite cake and frosting, and then top it themselves with a variety of amazingly tasty toppings! In addition, we will have great deals both in and outside the shop that day, contests, and a free scoop of ice cream from 12 p.m. - 3 p.m. each day (while supplies last)!
  • Great Clips - $10.99 Haircuts and 25% off all products.

  • Indulge Studios - 50% and up on products outside. All products inside are buy 1 get 10% off, buy 2 20% off and 3 or more 30% off.
  • New Options Salon & Boutique - In addition to our Sidewalk Sale Mega Deals, we have a brand new selection of handbags that are buy one at full price, get one 25% off! Also, we will be offering 20% off all products during the Sidewalk Sale. This includes: Aveda, Bio Elements, Brazilian Blowout, CND, DevaCurl, Moroccan Oil, OPI, and Sebastian.
  • Sendiks Food Market - Food on the grill, Saturday festivities include a visit from North Shore Fire and Rescue, face painting 10 a.m. - noon and balloon artist noon - 2 p.m.

Numerous shops along Silver Spring Drive open their doors and set up shop on the sidewalks. The weekend is one of the street's most well-known and well-attended events as visitors browse the unique wares our shops, boutiques, salons, and spas have to offer at incredible markdowns.

Special thanks to the Village of Whitefish Bay, Whitefish Bay Civic Foundation, Jeff and Katie Commer, Danielle Hanson and Bryan Schauland.

Enjoy shopping Silver Spring Drive in Whitefish Bay!

Our distinctive retailers, including unique specialty shops, timeless variety stores, fine salons, spas, and health and wellness studios, a historic theater, high quality grocer, and assorted bakeries and dining establishments, offer a wide range of products and services sure to satisfy the most discerning and eclectic tastes. Spend your day in the Bay for warm welcomes and incredible value!


Photo credit: Boutique Photographer Linda Gumieny